PROCESS.

I was tasked with creating a digital brand guideline for a fictional marketing and design company. I began by exploring the mission, values, audience, and competition for this brand. 

I was provided a client overview to use as my guideline for expectations of the completed project. Notes for the logo, aesthetic, and target audience were incredibly crucial for the completion of this assignment. Instructions such as a type based logo, subtle baseball theme, colorful branding, and young entrepreneur audience were all ideas in the project brief that I had to keep in mind while designing for this brand.

PRODUCT.

The Brand Slam digital guideline walks the user through the company mission, logos, submarks, color palette, typography system, and website landing page above the fold.